Tag Archives: Start Something That Matters

Long Live the Thank You Note!

Sifting through the mail this evening, my interest went first to my W2, but then, in between the ads, popped out a stylish little card, unopened, signaling Alex did not recognize the sender. For the life of me, I did not either. Who the heck do we know in Belmont?

As I opened the wax-sealed envelope and spotted the letterpress Gramr gratitude co. logo, I remembered. A few months back, as we sat and waited for our veggie burgers at Sunflower drive-in, we met two recent college grads headed up to Tahoe from the Bay Area. They had made a detour because somehow Sunflower was Zagat rated, a surprise to us, because it’s good, but it’s a total hippie hole in the wall.

We sat and waited and waited for our food, as is the custom, until we fell into natural conversation with these two strangers. They had that undoubtedly cool Bay Area vibe and soon we were exchanging life stories and listening to their plans for a gratitude company. Our afternoon transformed from run-of-the-mill dog park jaunt to feeling like we were on vacation ourselves, getting to know people we would probably never hear from again but had some pretty darn interesting stories.

Flash forward to today and a remarkably detailed little note of gratitude for our encounter appeared in the otherwise boring pile of mail. Such a simple concept. Reach out and send some gratitude into the universe and that gratitude will keep traveling forward. While their website is still in the works, you can follow them on Facebook or instagram and watch for the launch of their high-quality, heartfelt brand of thank you notes.

Truth be told, I have a secret soft spot for handwritten thank yous, so tonight I’m grateful for the inspiration from Matt Richardson over at Gramr gratitude co. He reminded me that writing a good thank you is a craft and of the importance of being brave enough to chase our dreams… whether they be gratitude start-ups or teaching underprivileged children or writing the next great novel.

Gramr

Gramr

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Start Something That Matters

I will put it out there. I love TOMS shoes. I have two pairs, I bought Alex a pair for Christmas, (he just doesn’t know which pair…), and I will continue to buy these shoes into the future. They are comfortable, versatile, stylish, and matter. The company has created a brand loyalty for me that is unmatched by anything else I own.

Maybe it's the good karma, maybe it's because they're cute, but days I wear my TOMS are good days.

Maybe it’s the good karma, maybe it’s because they’re cute, but days I wear my TOMS are good days.

For those of you who don’t know, TOMS gives a pair of shoes to a child in need for every pair purchased. I have heard some criticism in the world of philanthropy that TOMS is not teaching anyone to fish, that it’s just giving out shoes as a capitalistic ploy to sell more overpriced shoes, that if people really cared they should just give the money directly to a cause instead of buying themselves a pair of shoes in the process.

I say, so what? If I am going to pay $40+ for a pair of shoes, I would rather a kid with bare feet receive a pair too. I’m going to spend the $40 either way. Shoes are something I prefer to buy new. It’s about time the fashion world be revolutionized. TOMS does this while also telling a story, a story about a guy who went to Argentina and returned with a dream to put shoes on the feet of needy kids. More than a million kids now have a pair of shoes because of his dream.

With Alex’s Christmas present came a bonus, Blake Mycoskie’s book about his entrepreneurial journey to found TOMS, Start Something That Matters. Easy to read, humorous, and inspiring, I recommend the book. I’d say buy it, but even better, buy a pair of TOMS online and get it for free this month, as well as a pair of shoes for a kid somewhere. I love success stories that combine entrepreneurism, passion, and a good cause.

A great read.

A great read.

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