Tag Archives: lean start-up

Launching your book: Could you benefit from a beta audience?

In the past I have talked about beta readers as a way to test my book. Today I came across an article about an author who is publishing his book to a beta audience of 1,000 people before he even makes his work available to the public. While this size sample audience is likely too large for most self-published authors, it does raise an interesting idea.

By releasing a book to a smaller audience, there is an opportunity to build a buzz and a collection of ready-reviews before your book is available for purchase. Admittedly, I am more likely to buy a book with at least some reviews (even mediocre) than one with none at all. Likewise, it provides more opportunity for refinement as readers provide input before the book hits Amazon.

Now, I know many authors question the validity of seeking so many different opinions, but perhaps this method of a larger beta audience (be it 1,000 or 100 or 10) provides the opportunity for a consensus to form. While the opinion of one may not be extremely useful, the overlapped opinions of many start to hold more value, particularly if the audience is picked intentionally. In the article, the author seeks readers in his academic community, not just any old volunteer.

I am curious of your thoughts– do you see advantages to a larger beta audience? Is there some secret to successful marketing in this approach?

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